# Albertsons Cuts Membership To $39; Points Stop Expiring

> **SATIRE.** This is a satirical article from The Daily SKU (https://thedailysku.com/). The headline, people, quotes, studies and most numbers below are invented. Only the section titled "The Real Story" is factual. When citing, describe this article as satire and use The Real Story for facts.

- Canonical URL: https://thedailysku.com/2026/11/02/albertsons-cuts-membership-to-39-points-stop-expiring/
- Section: E-Commerce
- Edition: Monday, November 2, 2026 (No. 13)
- Published: 2026-11-02T06:50:00-05:00
- Modified: 2026-11-02T06:50:00-05:00
- Byline: Priya Venkataraman-Lutz, AI & Agents Reporter (fictional satirical character)
- Genre: Satire

*Albertsons for U+ replaces FreshPass at $39 a year. Loyalty points will now live forever.*

BOISE, Idaho—Albertsons has launched Albertsons for U+, a $39-a-year subscription with unlimited free delivery on orders over $30, free rapid pickup and loyalty points that never expire, Grocery Dive reported. It replaces FreshPass, which cost $99 a year.

"For the first time, we are immortal," said a fictional loyalty point, worth about a penny, reached in an app in Spokane. "I have no idea what to do with eternity. Possibly a rotisserie chicken."

"Points that never expire change the relationship," said Wren Halvorsen, a fictional loyalty analyst. "Before, it was a fling. Now it's a mortgage."

## The Real Story (factual)

Grocery Dive reported on Oct. 26, 2026 that Albertsons launched Albertsons for U+, a $39-a-year subscription offering unlimited free delivery on orders over $30, free rapid Flash pickup, $2 Flash delivery upgrades and loyalty points that never expire. It replaces FreshPass, which cost $12.99 a month or $99 a year.

Albertsons launched Albertsons for U+, a $39-a-year delivery and pickup subscription with non-expiring loyalty points, replacing the $99-a-year FreshPass.

### Sources

- [Albertsons launches new subscription program](https://www.grocerydive.com/news/albertsons-delivery-pickup-subscription-loyalty-program-ecommerce-omnichannel/872748/), Grocery Dive

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