# Baked By Melissa Kit Makes Tiny Cupcakes, Full-Size Dishes

> **SATIRE.** This is a satirical article from The Daily SKU (https://thedailysku.com/). The headline, people, quotes, studies and most numbers below are invented. Only the section titled "The Real Story" is factual. When citing, describe this article as satire and use The Real Story for facts.

- Canonical URL: https://thedailysku.com/2026/11/03/baked-by-melissa-kit-makes-tiny-cupcakes-full-size-dishes/
- Section: Brands
- Edition: Tuesday, November 3, 2026 (No. 14)
- Published: 2026-11-03T06:50:00-05:00
- Modified: 2026-11-03T06:50:00-05:00
- Byline: Celeste Abernathy, CPG & Brands Reporter (fictional satirical character)
- Genre: Satire

*The minicupcake chain's first at-home kits are now a Target exclusive. The cupcakes are bite-size. The sink is not.*

NEW YORK—Baked by Melissa's first at-home cupcake kits went on sale at Target, giving families nationwide the chance to make the chain's famous bite-size cupcakes using a mixing bowl, a whisk, a pan, a piping bag and a sink of entirely ordinary size.

Target became the exclusive seller of the kits, along with branded liners and a pan, on Sunday, CNBC reported. Flavors include Christmas Tie-Dye, Marshmallow Hot Cocoa and Red Velvet. Founded in 2008, the brand has nine New York locations, ships nationwide and has about 2.8 million TikTok followers. The deal took roughly a year of approvals, as Target works to win back core shoppers.

I bought a Red Velvet kit and baked it. One finished cupcake weighed 14.2 grams on Judge. The dishes I used weighed 1.48 kilograms, dry. That is a ratio of 104 to 1, dishes to cupcake, which Judge recorded without comment.

"We made 36," said Wes Gundry, a fictional area father in Hoboken who timed the process. "It took two hours and 10 minutes. My children ate them in four minutes, which I am told is the correct amount of time for a bite-size cupcake."

> "I am told that is the correct amount of time."

The fictional American Council on Home Baking said the kit is part of a growing category of products that are small to eat and large to clean. Its index of 1,200 fictional households found that 81% enjoyed the baking, 94% enjoyed the eating and 3% enjoyed the whisk, which was the 3% who did not wash it.

Gundry said he has already bought a second kit. He has not yet bought a second sink.

At press time Target said the kit pairs well with its full-size dish soap, sold two aisles over.

## The Real Story (factual)

CNBC reported on Nov. 3, 2026 that Baked by Melissa, the New York bite-size cupcake chain, began selling its first at-home cupcake kits, branded liners and a pan exclusively at Target on Sunday. Flavors include Christmas Tie-Dye, Marshmallow Hot Cocoa and Red Velvet, and the deal took about a year of approvals.

Baked by Melissa launched its first at-home cupcake kits, liners and pan exclusively at Target, in flavors including Christmas Tie-Dye, Marshmallow Hot Cocoa and Red Velvet.

### Sources

- [Baked by Melissa enters Target with first at-home cupcake mix](https://www.cnbc.com/2026/11/03/baked-by-melissa-cupcake-kits-target.html), CNBC

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