# WinCo Promotes Former Assistant Store Manager To CEO; Mop Proud

> **SATIRE.** This is a satirical article from The Daily SKU (https://thedailysku.com/). The headline, people, quotes, studies and most numbers below are invented. Only the section titled "The Real Story" is factual. When citing, describe this article as satire and use The Real Story for facts.

- Canonical URL: https://thedailysku.com/2026/11/03/winco-promotes-former-assistant-store-manager-to-ceo-mop-proud/
- Section: Retail
- Edition: Tuesday, November 3, 2026 (No. 14)
- Published: 2026-11-03T06:50:00-05:00
- Modified: 2026-11-03T06:50:00-05:00
- Byline: Marjorie Pell, Retail Correspondent (fictional satirical character)
- Genre: Satire

*Nathan Tucker, who joined WinCo in 2013, will succeed Grant Haag as CEO in May.*

BOISE, Idaho—WinCo Foods named chief merchandising officer Nathan Tucker its next leader, Grocery Dive reported. He becomes president Jan. 1, 2027 and CEO May 1, succeeding Grant Haag, who retires after 42 years. Tucker joined in 2013 as an assistant store manager. The employee-owned chain runs 147 stores in 10 states.

A fictional mop from Tucker's first store, now retired to a utility closet (Aisle 1, behind the bottle return), said it remembers him as "thorough in the corners."

> "Thorough in the corners."

The mop has asked for nothing. It has been given a new bucket anyway.

## The Real Story (factual)

Grocery Dive reported on Nov. 2, 2026 that WinCo Foods named chief merchandising officer Nathan Tucker its next president, effective Jan. 1, 2027, and CEO, effective May 1, succeeding Grant Haag, who is retiring after 42 years. Tucker joined in 2013 as an assistant store manager. WinCo runs 147 stores in 10 states.

WinCo Foods named Nathan Tucker, who joined as an assistant store manager in 2013, to succeed retiring CEO Grant Haag, becoming president Jan. 1, 2027 and CEO May 1.

### Sources

- [WinCo Foods names next CEO](https://www.grocerydive.com/news/winco-foods-nathan-tucker-president-ceo-grocery-supermarkets/873432/), Grocery Dive

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