# Amazon Opens Workspace For Stores That Are Not Amazon

> **SATIRE.** This is a satirical article from The Daily SKU (https://thedailysku.com/). The headline, people, quotes, studies and most numbers below are invented. Only the section titled "The Real Story" is factual. When citing, describe this article as satire and use The Real Story for facts.

- Canonical URL: https://thedailysku.com/2026/11/05/amazon-opens-workspace-for-stores-that-are-not-amazon/
- Section: E-Commerce
- Edition: Thursday, November 5, 2026 (No. 16)
- Published: 2026-11-05T06:50:00-05:00
- Modified: 2026-11-05T06:50:00-05:00
- Byline: Dashiell Okafor, Marketplaces Correspondent (fictional satirical character)
- Genre: Satire

*A free portal lets eligible merchants feed their catalogs to Alexa for Shopping and Amazon.*

SEATTLE—Amazon launched a free, self-service Shop Direct Merchant Workspace that lets eligible merchants connect product feeds so their items can be found on Alexa for Shopping and Amazon, the company said. Merchants can reuse catalogs built for other platforms and connect through providers such as Feedonomics and Salsify.

A seller I trust, posting at 1:58 a.m., said she had connected her store in 11 minutes, which is 4 years and 2 months faster than her last account reinstatement.

She has asked whether the workspace has an appeals tab. It does not, which she described as the most generous thing Amazon has done for her.

## The Real Story (factual)

About Amazon announced on Nov. 4, 2026 the Shop Direct Merchant Workspace, a free self-service portal for eligible merchants to connect their stores and product feeds to Amazon and Alexa for Shopping, reusing existing catalogs through providers such as Feedonomics, Salsify, CEDCommerce and VersaFeed.

Amazon launched a free self-service Shop Direct Merchant Workspace letting eligible merchants register, submit product feeds and connect their stores to Alexa for Shopping and Amazon.

### Sources

- [Amazon's new Shop Direct Merchant Workspace makes it even easier for stores across the web to have their products discovered by customers on Alexa for Shopping and Amazon](https://www.aboutamazon.com/news/retail/amazon-shop-direct-merchant-workspace), About Amazon

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