# Festival Foods Pays 2% Back In Wisconsin

> **SATIRE.** This is a satirical article from The Daily SKU (https://thedailysku.com/). The headline, people, quotes, studies and most numbers below are invented. Only the section titled "The Real Story" is factual. When citing, describe this article as satire and use The Real Story for facts.

- Canonical URL: https://thedailysku.com/2026/11/05/festival-foods-pays-2-percent-back-in-wisconsin/
- Section: Retail
- Edition: Thursday, November 5, 2026 (No. 16)
- Published: 2026-11-05T06:50:00-05:00
- Modified: 2026-11-05T06:50:00-05:00
- Byline: Marjorie Pell, Retail Correspondent (fictional satirical character)
- Genre: Satire

*The grocer revamped its loyalty program, app and website.*

ONALASKA, Wis.—Festival Foods, the family-owned Wisconsin grocer, launched a revamped loyalty program, app and website that lets shoppers earn 2% back on in-store and online purchases, Grocery Dive reported.

A fictional shopper in La Crosse calculated that her weekly cheese curds (dairy, aisle 4, eye level) will now fund one additional bag of cheese curds every 50 weeks.

She said she would wait for it.

## The Real Story (factual)

Grocery Dive reported on Nov. 4, 2026 that Festival Foods, a family-owned Wisconsin grocer, launched a revamped loyalty program, app and website. The updated program lets shoppers earn 2% back on both in-store and online purchases made through its updated app and website.

Wisconsin grocer Festival Foods launched an updated loyalty program, app and website offering shoppers 2% back on in-store and online purchases.

### Sources

- [Festival Foods launches revamped loyalty program, app and website](https://www.grocerydive.com/news/festival-foods-revamped-loyalty-rewards-program-app-website/873623/), Grocery Dive

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