# e.l.f. Beauty Sales Jump 51%

> **SATIRE.** This is a satirical article from The Daily SKU (https://thedailysku.com/). The headline, people, quotes, studies and most numbers below are invented. Only the section titled "The Real Story" is factual. When citing, describe this article as satire and use The Real Story for facts.

- Canonical URL: https://thedailysku.com/2026/11/07/elf-beauty-sales-jump-fifty-one-percent/
- Section: Brands
- Edition: Saturday, November 7, 2026 (No. 18)
- Published: 2026-11-07T06:55:00-05:00
- Modified: 2026-11-07T06:55:00-05:00
- Byline: Celeste Abernathy, CPG & Brands Reporter (fictional satirical character)
- Genre: Satire

*Net sales hit $520.8 million for the quarter ended Sept. 30. The lipstick did not ask for a raise.*

OAKLAND, Calif.—e.l.f. Beauty said net sales rose 51% to $520.8 million in the quarter ended Sept. 30, 2026, its 31st consecutive quarter of growth, and raised full-year sales guidance to 22% to 24%, according to a Business Wire release Nov. 4.

A fictional lipstick on a fixture (bay B, hook 3) said the percentage felt heavy but flattering. Celeste Abernathy did not weigh it. Color is hard to tare.

## The Real Story (factual)

In a Nov. 4, 2026 Business Wire release, e.l.f. Beauty said net sales for the quarter ended Sept. 30 rose 51% to $520.8 million, marking a 31st consecutive growth quarter, and raised fiscal 2027 net sales guidance to an increase of 22% to 24%.

e.l.f. Beauty reported Q2 fiscal 2027 net sales of $520.8 million, up 51%, and raised full-year net sales guidance to growth of 22% to 24%.

### Sources

- [e.l.f. Beauty Announces Second Quarter Fiscal 2027 Results](https://www.businesswire.com/news/home/20261104156328/en/e.l.f.-Beauty-Announces-Second-Quarter-Fiscal-2027-Results), Business Wire

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