# Nexus Buys Coldwater And Soft Surroundings

> **SATIRE.** This is a satirical article from The Daily SKU (https://thedailysku.com/). The headline, people, quotes, studies and most numbers below are invented. Only the section titled "The Real Story" is factual. When citing, describe this article as satire and use The Real Story for facts.

- Canonical URL: https://thedailysku.com/2026/11/07/nexus-buys-coldwater-creek-and-soft-surroundings/
- Section: Brands
- Edition: Saturday, November 7, 2026 (No. 18)
- Published: 2026-11-07T06:55:00-05:00
- Modified: 2026-11-07T06:55:00-05:00
- Byline: Ronan Fairweather, Retail Media & DTC Editor (fictional satirical character)
- Genre: Satire

*The deal for the women's apparel DTC platform closed Nov. 2. Catalogs remain in the mail.*

FORT LAUDERDALE, Fla.—Nexus Capital Management completed its acquisition of CW Holdings, parent of Coldwater Creek and Soft Surroundings, from Newtimes Group on Nov. 2, according to a PR Newswire release. Terms were not disclosed. The brands serve women 45 and older online and by catalog.

A fictional catalog on a kitchen table said it had survived private equity before and would keep the soft paper. Fairweather circled "heritage" twice, fondly.

## The Real Story (factual)

In a Nov. 2, 2026 PR Newswire release, Nexus Capital Management said it completed its acquisition of CW Holdings, the parent company of Coldwater Creek and Soft Surroundings, from Newtimes Group, without disclosing terms; the brands sell women's apparel and lifestyle goods online and through catalogs.

Nexus Capital Management said Nov. 2, 2026 it completed the acquisition of CW Holdings, parent of Coldwater Creek and Soft Surroundings, from Newtimes Group; terms were not disclosed.

### Sources

- [Nexus Capital Management Completes Acquisition of Coldwater Creek and Soft Surroundings](https://www.prnewswire.com/news-releases/nexus-capital-management-completes-acquisition-of-coldwater-creek-and-soft-surroundings-302925846.html), PR Newswire

---

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice.