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Brands Satire

Dan-O's Seasoning Takes $25 Million Investment; Investors Say Valuation Could Use A Pinch More

The seasoning brand takes $25 million from The Newcastle Network.

Engraving of a red star trophy on a marble plinth
Illustration: The Daily SKU

LOUISVILLE, Ky.—Dan-O's Seasoning, the fast-growing seasoning brand, has received a $25 million investment from The Newcastle Network.

Food industry watchers said the deal reflected strong demand for products that make chicken taste like something. "Every American kitchen has one sad chicken breast," said one analyst. "Seasoning is the most direct way to help it."

Engraving of a vintage delivery truck with a red stripe
Illustration: The Daily SKU

Every American kitchen has one sad chicken breast…

The company said it would use the money to grow distribution. Investors said they would sprinkle it on and see.

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

Riffing on: Seasoning maker scores $25 million investment, Food Business News