Retail Satire
CVS Stocks Up On Pokémon Cards And Blind Boxes; Pharmacist Now Asked To Grade Them
The drugstore chain is betting on collectibles, squishies and beauty this holiday. The line at the counter is mostly adults.
WOONSOCKET, R.I.—CVS is leaning into Pokémon, blind boxes, squishies and beauty for the holidays, according to Retail Dive, which noted U.S. Pokémon sales rose 87% to $2.5 billion in 2025 and adults drove 35% of toy growth.
"A man asked me whether his card was centered," said a fictional pharmacist in Providence. "I said I fill prescriptions. He said, so you are good with small details. He was not wrong."
A man asked me whether his card was centered…
Several fictional adult collectors said they would open their blind boxes in the car, privately, the way their parents once opened the electric bill.
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Riffing on: CVS bets on Pokémon, collectibles, beauty for the holidays, Retail Dive