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The Daily SKU
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DTC Satire

Cotopaxi Drops Products Every Other Day; Calendar Asks For Break

The outdoor brand's "Cotodays" campaign releases limited editions from Nov. 1 to Nov. 11. The calendar has concerns.

By , Retail Media & DTC Editor SALT LAKE CITY · · 1 min read

Based on real news: Cotopaxi adopts a drop strategy to build buzz ahead of BFCM (Modern Retail)

Illustration of a shopping cart in a store aisle
Illustration: The Daily SKU

SALT LAKE CITY—Cotopaxi will release limited-edition products every other day from Nov. 1 to Nov. 11 in a campaign it calls "Cotodays," including a $175 bundle with an Instax Mini 13 camera, Modern Retail reported. CEO Lindsay Shumlas said the goal is sustained interest before the holiday promotional window.

As a former creative director, I salute the name. "Cotodays" sounds like a holiday and is not one, which is the highest form of the craft. Six ads for it followed me home.

Illustration of cardboard boxes on a pallet, one tied with pink twine
Illustration: The Daily SKU

A fictional wall calendar in a Salt Lake City apartment said it now has five new things to remember and has asked to be a limited edition too.

A fictional wall calendar in a Salt Lake City apartment said it now has five new things to remember and has asked to be a limited edition too.

Ronan Fairweather edits retail media and DTC coverage. The weighted-blanket ad is still following him.

More on Cotopaxi

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

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Riffing on: Cotopaxi adopts a drop strategy to build buzz ahead of BFCM, Modern Retail