CPG Satire
Plant-Based Energy Drink Named Angry Angel Expands To 500 Whole Foods Stores, Remains Calm
A yerba mate energy drink heads to more than 500 Whole Foods stores by November.
AUSTIN, Texas—Angry Angel, a plant-based energy drink made with yerba mate, is expanding to more than 500 Whole Foods Market stores nationwide by November.
Beverage analysts said the name captured the modern shopper. "Everyone in the wellness aisle is trying to be an angel, and everyone in the wellness aisle is angry," said one. "It is the first product honest about both."
Everyone in the wellness aisle is trying to be an angel, and everyone in the wellness aisle is angry…
The company said its drink provides "clean, focused energy," which early tasters said they would use to stand in the Whole Foods checkout line with dignity.
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Riffing on: Angry Angel announces nationwide expansion with Whole Foods Market, PR Newswire