CPG Satire
Coca-Cola Tests Coke Zero With Prebiotic Fiber, Giving Soda Fans A Reason To Feel Regular
Coke Zero, Sprite Zero and Fresca with 6 grams of fiber are coming to parts of three states. The gut has been notified.
ATLANTA—Coca-Cola is piloting versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca with 6 grams of prebiotic fiber in selected areas of New York, New Jersey and Pennsylvania, starting in late October, as a test-and-learn launch in the better-for-you soda market.
Early reaction in a fictional Hoboken focus group was warm. "I have been drinking soda for the taste," said one participant. "It is nice to finally be drinking it for my colon."
I have been drinking soda for the taste…
The company has not said which stores will carry the cans, leaving shoppers in three states to search every cooler for a soda that is, for once, looking out for them.
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Riffing on: Coca-Cola steps into better-for-you soda market with prebiotics, Food Dive