DTC Satire
Etsy Waives Fees When Sellers Bring Their Own Shoppers; Sellers Begin Texting Their Aunts
Share & Save orders get the full transaction fee back through Jan. 4. The group chat has never been more commercial.
BROOKLYN, N.Y.—Etsy is refunding the full 6.5 percent transaction fee on qualifying Share & Save orders, where sellers drive buyers to the marketplace with their own trackable links, through Jan. 4, 2027, up from the usual 4 percent.
Sellers quickly mobilized their networks. "I sent my link to my aunt, my old roommate and my dentist," said a fictional candle maker in Vermont. "My dentist bought a candle. My aunt asked if I was okay."
I sent my link to my aunt, my old roommate and my dentist…
Marketing experts called it a powerful acquisition channel, noting that every family group chat in America is now a storefront, and that grandma has started asking for a referral code.
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Riffing on: Etsy Offers 0% Share & Save Transaction Fees For Holiday Shopping Season, Value Added Resource