CPG Satire
Zevia Raises $20 Million For Its Turnaround; Investors Assured None Of It Will Be Spent On Sugar
The stevia-sweetened soda maker landed an investment from GP Investments. The money is also calorie-free.
ENCINO, Calif.—Zevia, the zero-sugar soda brand founded in 2007, landed a $20 million investment from GP Investments to support its turnaround plan, Food Dive reported. Quarterly sales were $45 million, up 1.1%, with a third-quarter outlook of $48 million.
"We looked at the money very carefully," said a fictional analyst. "Zero calories. Zero sugar. Some sweetness, but from a plant."
Zero calories. Zero sugar. Some sweetness, but from a plant.
Zevia said the funds will support growth. Investors said they hoped the turnaround would be sweet, but naturally, and without an aftertaste.
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Riffing on: Zevia lands $20 million investment to support turnaround plan, Food Dive