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DTC Satire

Intake Breathing Raises $62 Million As Nasal Wellness Takes Off; The Nose Says It Has Been Doing This For Free For Years

The DTC brand's investment comes from Camino Partners. Mouths everywhere are being asked to sit this one out.

Based on real news: Intake Breathing nabs $62M investment, joining the emerging nasal wellness trend (Modern Retail)

Engraving of a shopping cart in a store aisle
Illustration: The Daily SKU

NEW YORK—Intake Breathing, a DTC brand in the emerging nasal breathing category, has landed a $62 million investment from Camino Partners, a firm founded by the founder of Kind Snacks, Modern Retail reported.

"I have been breathing since the day you were born," said a fictional nose in Brooklyn. "Every night. No days off. Not one investor called. Now there is a deck."

Engraving of cardboard boxes on a pallet, one tied with red twine
Illustration: The Daily SKU

I have been breathing since the day you were born…

A fictional mouth, reached separately, said it would be fine and was taking some time to focus on snacking.

More on Intake Breathing

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

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Riffing on: Intake Breathing nabs $62M investment, joining the emerging nasal wellness trend, Modern Retail