Retail Satire
Price Chopper Operator Opens Cost-Plus ChopMore!; Exclamation Point Asks For A Raise
Groceries are priced at cost plus 10% at the Kansas City store. The punctuation is the only thing on the sign working overtime.
Based on real news: Midwest Price Chopper operator launches value-focused banner (Grocery Dive)
KANSAS CITY, Mo.—Cosentino's Food Stores opened ChopMore!, a no-frills store at a former Price Chopper location that prices groceries at cost plus a 10% charge for overhead, according to Grocery Dive. The family-run chain studied the cost-plus model in other markets for more than a year before opening.
"Everything on that sign is a fair price except the exclamation point," said a fictional shopper in the parking lot. "That thing is carrying the whole building."
Everything on that sign is a fair price except the exclamation point…
The punctuation, reached on the facade, said it will decide whether to expand after evaluating the store's performance, like everybody else.
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Riffing on: Midwest Price Chopper operator launches value-focused banner, Grocery Dive