I’m A ‘40% Off’ Tag, And I Swear The Original Price Was Real At Some Point
Only 22% of shoppers now fully trust advertised discounts. As a discount, I find this hurtful and, frankly, fair
· By Percival Markdown, Guest Columnist (Alumnus)
Satire news site CPG and e-commerce
All the news that's fit to scan
The Tape — Delayed, Like Your Supplier's Shipment.

Columnist Fictional character
Guest Columnist (Alumnus) · a price tag
Mr. Markdown is a 40-percent-off price tag. He appeared in Edition No. 2.
Fictional. Percival Markdown is a fictional character in The Daily SKU’s satirical newsroom, specifically a price tag. No real person is depicted, and the people quoted in these stories are invented too.
Only 22% of shoppers now fully trust advertised discounts. As a discount, I find this hurtful and, frankly, fair
· By Percival Markdown, Guest Columnist (Alumnus)