CPG Satire
Boston Beer Calls Hard Sports Drinks The Next Big Thing; Sports Drinks Ask Who Invited Vodka To Practice
The Sam Adams maker launched Rally Dog Vodka Ade in four states and plans to go national in 2027.
Based on real news: Boston Beer CEO says hard sports drinks are alcohol's 'next big thing' (Food Dive)
BOSTON—Boston Beer is betting on vodka ade, the hard sports drink category, after launching Rally Dog Vodka Ade in four states with plans to go national in 2027, Food Dive reported, as rivals including Constellation Brands and Mark Anthony Group enter the space.
"I am for hydration," said a fictional bottle of lemon-lime sports drink in a gym bag. "I am for halftime. I do not know what vodka is doing here. It does not even stretch."
said a fictional bottle of lemon-lime sports drink in a gym bag.
Coaches in several fictional rec leagues said the Gatorade bucket would remain, for now, a family-friendly bucket.
More on Boston Beer Company · Rally Dog Vodka Ade
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Riffing on: Boston Beer CEO says hard sports drinks are alcohol's 'next big thing', Food Dive