CPG Satire
Study Says Ultraprocessed Food Labels Could Cost Industry $14 Billion A Year; Cheese Puff Asks, Quietly, If It Is Ultra
A University of Chicago study estimates a front-of-pack mandate would cover 72% of packaged foods.
Based on real news: Ultraprocessed food labels could cost industry $14B a year (Food Dive)
CHICAGO—A front-of-package label requirement for ultraprocessed foods could cost the food industry about $14 billion a year, including $9.5 billion for reformulation, according to a University of Chicago study reported by Food Dive. It said a mandate would apply to 72% of packaged foods.
"I always thought I was regular processed," said a fictional cheese puff in a vending machine in Joliet. "Maybe premium processed. Nobody tells you these things. You find out in a study."
I always thought I was regular processed…
A fictional bag of baby carrots was seen standing nearby, saying nothing, which observers called deeply smug.
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Riffing on: Ultraprocessed food labels could cost industry $14B a year, Food Dive