CPG Satire
Yasso Expands To Canada In Its First Trip Abroad; Frozen Yogurt Bar Packs A Sweater Anyway
The brand launches through an exclusive with Loblaws before a nationwide Canadian rollout in 2027.
Based on real news: Yasso embarks on international expansion as yogurt bar sales soar (Food Dive)
TORONTO—The Magnum Ice Cream Company is bringing Yasso frozen Greek yogurt bars to Canada, the brand's first expansion outside the U.S., starting with an exclusive launch at Loblaws before a nationwide rollout in 2027, Food Dive reported. Yasso sales grew at a 17.1% compound annual rate from 2020 to 2025.
"I am frozen. I live in a freezer. I am going to the coldest place I have ever been," said a fictional sea salt caramel bar. "I packed a sweater. I know it is silly. My mom insisted."
I am frozen. I live in a freezer. I am going to the coldest place I have ever been…
Canadian freezers said they were ready, and apologized in advance for the frost.
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Riffing on: Yasso embarks on international expansion as yogurt bar sales soar, Food Dive