CPG Satire
Danone Clarifies Its Recycled Bottle Claims; Cap And Label Admit Nobody Ever Asked Them
The Evian owner joins Nestlé and Coca-Cola in specifying that 100% recycled plastic claims cover the bottle body only.
Based on real news: Danone joins Nestlé, Coca-Cola in revising recycling labels after EU greenwashing probe (Food Dive)
PARIS—Danone agreed to revise recycling claims on its plastic water bottles after a greenwashing complaint by the European Consumer Organization, specifying that 100% recycled plastic claims apply to the bottle body and not the cap and label, according to Food Dive. Nestlé and Coca-Cola made similar commitments earlier.
"For years everyone talked about the bottle," said a fictional cap in Évian-les-Bains. "Nobody asked me what I was made of. I would have told them. I am made of plastic."
For years everyone talked about the bottle…
The label said it was relieved to finally be read all the way to the bottom.
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Riffing on: Danone joins Nestlé, Coca-Cola in revising recycling labels after EU greenwashing probe, Food Dive