Brands Satire
Liquid I.V. Hires Former Poppi CMO To Drive Cultural Impact; Hydration Packet Asks What Culture Tastes Like
Jenny Danzi spent more than 17 years at PepsiCo. The packet would like to be in a music video.
Based on real news: Liquid I.V. enlists former Poppi CMO to drive cultural impact (Marketing Dive)
NEW YORK—Unilever-owned Liquid I.V. has hired Jenny Danzi, formerly CMO of Poppi and a 17-year PepsiCo marketer, as its chief marketing officer, according to Marketing Dive. The hydration brand, now the largest in Unilever's health and wellbeing portfolio, has recently partnered on Spider-Man and McLaren Racing campaigns.
"I am a powder in a stick," said a fictional hydration packet in a gym bag in Hoboken. "I would love to drive culture. I would also accept being remembered before the workout."
said a fictional hydration packet in a gym bag in Hoboken.
The packet has since been mixed into a water bottle and declined further comment.
More on Liquid I.V. · PepsiCo · Poppi · Unilever
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Riffing on: Liquid I.V. enlists former Poppi CMO to drive cultural impact, Marketing Dive