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DTC Satire

Area Man Dresses As Previous Owner Of Thrifted Blazer

Most shoppers plan thrifted or DIY costumes this year. One found a 1997 receipt in the pocket and became Phil.

By , Retail Media & DTC Editor KNOXVILLE, Tenn. · · 1 min read

Based on real news: Halloween shoppers turn to thrift stores, DIY costumes as prices climb (WVLT)

Illustration of a shopping cart in a store aisle
Illustration: The Daily SKU

KNOXVILLE, Tenn.—About 85% of Halloween shoppers plan to use thrifted or DIY elements in their costumes this year and six in 10 will mainly make their own, according to a Goodwill survey cited by WVLT, which put a new store-bought costume at about $50 against $7.99 to $9.99 at Goodwill.

Kyle Brandt, 29, a fictional graphic designer, said he bought a tweed blazer for $8.99 and found a 1997 dry-cleaning receipt in the pocket made out to "Phil." He is going as Phil. "I know his dry cleaner, his inseam and that he once paid $4 for parking," Brandt said. "That is more than I know about my roommate."

Illustration of cardboard boxes on a pallet, one tied with pink twine
Illustration: The Daily SKU

I know his dry cleaner, his inseam and that he once paid $4 for parking…

Brandt said the costume has been well received. Two people at a party asked how Phil was doing. He said fine.

Ronan Fairweather edits retail media and DTC coverage. The weighted-blanket ad is still following him.

More on Goodwill

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Riffing on: Halloween shoppers turn to thrift stores, DIY costumes as prices climb, WVLT