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The Daily SKU
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Retail Satire

Boot Barn To Open 80 Stores, Outnumbering Nation's Cowboys

Net sales rose 15.1%. A rancher in Wyoming reports he is the only cowboy in four different locations.

By , Retail Correspondent IRVINE, Calif. · · 1 min read

Based on real news: Boot Barn Holdings, Inc. Announces Second Quarter Fiscal Year 2027 Financial Results (Boot Barn)

Illustration of a long stocked shelf aisle with one pink box
Illustration: The Daily SKU

IRVINE, Calif.—Boot Barn said this week that quarterly net sales rose 15.1% to $581.8 million, with same-store sales up 1.4% and earnings of $1.73 a share. It opened 19 stores for a total of 584, plans 75 to 80 openings this fiscal year and authorized another $400 million in buybacks.

"I have been to four Boot Barns this week and I was the only cowboy in each one," said Wade Pruitt, 66, a fictional rancher outside Cody, Wyo. "Everybody else was a dentist."

Illustration of an antique cash register with a long receipt
Illustration: The Daily SKU

I have been to four Boot Barns this week and I was the only cowboy in each one…

A fictional store manager in Nashville said the chain welcomes anyone. "We are not looking for cowboys," she said. "We are looking for feet."

Marjorie Pell has worked or covered American stores for 40 years and still knows where the paper towels are.

More on Boot Barn

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

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Riffing on: Boot Barn Holdings, Inc. Announces Second Quarter Fiscal Year 2027 Financial Results, Boot Barn