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Brands Satire

Baby Outgrows Onesie Between Add To Cart And Checkout

Carter's sales slipped 0.7% while operating income nearly doubled. One infant in Atlanta grew a size during the shipping-address step.

Based on real news: Carter's, Inc. Reports Third Quarter Fiscal 2026 Results (Carter's)

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Illustration: The Daily SKU

ATLANTA—A 4-month-old outgrew a Carter's onesie on Wednesday in the 41 seconds between adding it to her cart and completing checkout, her parents said, prompting them to cancel and add the next size, which she also outgrew.

"We put in the 3-month size," said Derek Amsel, 33, a fictional father. "By the time my wife found her card, the baby was a 6-month. We hit back. She was a 9-month. We closed the laptop out of respect."

"This is normal," said Dr. Anita Morrow, a fictional pediatrician. "Infants grow roughly one size per promotional email. We advise parents to order for the child they will have by Tuesday, and to leave the shipping address prefilled."

said Derek Amsel, 33, a fictional father.

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Illustration: The Daily SKU

Carter's said third-quarter net sales fell 0.7% to $752.5 million, while U.S. retail comparable sales rose 0.4%. Operating income rose 91.7% to $55.8 million, and adjusted earnings rose to $1.03 a share from 74 cents. The company guided fourth-quarter sales to $860 million to $880 million.

At this desk, Judge weighed the original onesie, unworn, at 1.9 ounces. Judge was then asked to weigh the baby, and was told no by the baby's mother. Judge has been reminded that its jurisdiction is packaged goods.

The Amsels now buy sizes in advance and keep them in a hall closet they call the futures market. It currently holds clothing through age 7, a winter coat for age 11 and a single graduation tie. "We are long on 4T," Amsel said. "We are very exposed on shoes."

The family said it plans to try one-click checkout next time, which they estimate will save 39 seconds and roughly half a size.

The baby, reached for comment, outgrew it.

Celeste Abernathy covers packaged goods and weighs everything first. Judge, her kitchen scale, assisted.

More on Carter's

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

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Riffing on: Carter's, Inc. Reports Third Quarter Fiscal 2026 Results, Carter's