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Marketplaces Satire

Amazon Opens Workspace For Stores That Are Not Amazon

A free portal lets eligible merchants feed their catalogs to Alexa for Shopping and Amazon.

Based on real news: Amazon's new Shop Direct Merchant Workspace makes it even easier for stores across the web to have their products discovered by customers on Alexa for Shopping and Amazon (About Amazon)

Illustration of cardboard boxes on a pallet, one tied with pink twine
Illustration: The Daily SKU

SEATTLE—Amazon launched a free, self-service Shop Direct Merchant Workspace that lets eligible merchants connect product feeds so their items can be found on Alexa for Shopping and Amazon, the company said. Merchants can reuse catalogs built for other platforms and connect through providers such as Feedonomics and Salsify.

A seller I trust, posting at 1:58 a.m., said she had connected her store in 11 minutes, which is 4 years and 2 months faster than her last account reinstatement.

Illustration of a pink star trophy on a marble plinth
Illustration: The Daily SKU

It does not, which she described as the most generous thing Amazon has done for her.

She has asked whether the workspace has an appeals tab. It does not, which she described as the most generous thing Amazon has done for her.

Dashiell Okafor covers marketplaces, and his seller-account appeal is entering its seventh year.

More on Amazon

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

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Riffing on: Amazon's new Shop Direct Merchant Workspace makes it even easier for stores across the web to have their products discovered by customers on Alexa for Shopping and Amazon, About Amazon