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Retail Satire

Festival Foods Pays 2% Back In Wisconsin

The grocer revamped its loyalty program, app and website.

By , Retail Correspondent ONALASKA, Wis. · · 1 min read

Based on real news: Festival Foods launches revamped loyalty program, app and website (Grocery Dive)

Illustration of a long stocked shelf aisle with one pink box
Illustration: The Daily SKU

ONALASKA, Wis.—Festival Foods, the family-owned Wisconsin grocer, launched a revamped loyalty program, app and website that lets shoppers earn 2% back on in-store and online purchases, Grocery Dive reported.

A fictional shopper in La Crosse calculated that her weekly cheese curds (dairy, aisle 4, eye level) will now fund one additional bag of cheese curds every 50 weeks.

Illustration of an antique cash register with a long receipt
Illustration: The Daily SKU

A fictional shopper in La Crosse calculated that her weekly cheese curds (dairy, aisle 4, eye level) will now fund one additional bag of cheese curds every 50 weeks.

She said she would wait for it.

Marjorie Pell has worked or covered American stores for 40 years and still knows where the paper towels are.

More on Festival Foods

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

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Riffing on: Festival Foods launches revamped loyalty program, app and website, Grocery Dive