Tuesday, November 3, 2026 Vol. I · No. 14 Price: One Attention Span

Bentonville WeatherToday: Deal Fatigue, Light And Variable; Clear, High 61

Satire news site CPG and e-commerce

All the news that's fit to scan

The Tape: Delayed, Like Your Supplier's Shipment.

Amazon Fresh Growth vs. Rest Of Store (x) 3 ▲ +3x
Reddit Q3 Ad Revenue ($M) 847 ▲ +54%
Reddit U.S. Daily Users (M) 50.7 ▼ -2.5
JCPenney Items On Sale, Nov. 5-11 (%) 97 ▲ +97
Mondelēz Q3 Revenue ($B) 9.97 ▲ +2.3%
Svedka Fan Ad Prize ($K) 500 ▲ +500
Avocados Ripe Right Now, U.S. 0 ▼ +1 at 6:14 p.m., briefly
Container DSKU 401177-3 Days In Transit 938 ▲ +1
Amazon Fresh Growth vs. Rest Of Store (x) 3 ▲ +3x
Reddit Q3 Ad Revenue ($M) 847 ▲ +54%
Reddit U.S. Daily Users (M) 50.7 ▼ -2.5
JCPenney Items On Sale, Nov. 5-11 (%) 97 ▲ +97
Mondelēz Q3 Revenue ($B) 9.97 ▲ +2.3%
Svedka Fan Ad Prize ($K) 500 ▲ +500
Avocados Ripe Right Now, U.S. 0 ▼ +1 at 6:14 p.m., briefly
Container DSKU 401177-3 Days In Transit 938 ▲ +1

Baked by Melissa

Every Daily SKU story that mentions Baked by Melissa, newest first: 1 satirical story, each linked to the real news it riffs on. The stories are satire; each one’s “Real Story” box has the facts.

Official website: Baked by Melissa

Brands

Baked By Melissa Kit Makes Tiny Cupcakes, Full-Size Dishes

The minicupcake chain's first at-home kits are now a Target exclusive. The cupcakes are bite-size. The sink is not.

Nov 3, 2026 · By Celeste Abernathy, CPG & Brands Reporter

Source: CNBC

All brands, A to Z ›