Monday, November 2, 2026 Vol. I · No. 13 Price: One Attention Span

InventoryEdition No. 13 in stock. Limit one per reader.

Bentonville WeatherToday: Soup Weather, According To Gerald, Who Has Already Ordered Some; Clear, High 57

Satire news site CPG and e-commerce

All the news that's fit to scan

The Tape: Delayed, Like Your Supplier's Shipment.

Costco Food & Bev Share (%) 8.4 ▲ +0.5
Kroger Food & Bev Share (%) 8.2 ▼ -0.2
Starbucks US Comps (%) 7.7 ▲ +7.7%
Walmart Meal Basket, Feeds 10 ($) 35 ▲ +0
Albertsons Board Seats 15 ▲ +5
Albertsons Membership ($/yr) 39 ▼ -60
Container DSKU 401177-3 Days In Transit 937 ▲ +1
Costco Food & Bev Share (%) 8.4 ▲ +0.5
Kroger Food & Bev Share (%) 8.2 ▼ -0.2
Starbucks US Comps (%) 7.7 ▲ +7.7%
Walmart Meal Basket, Feeds 10 ($) 35 ▲ +0
Albertsons Board Seats 15 ▲ +5
Albertsons Membership ($/yr) 39 ▼ -60
Container DSKU 401177-3 Days In Transit 937 ▲ +1

Numerator

Every Daily SKU story that mentions Numerator, newest first: 2 satirical stories, each linked to the real news it riffs on. The stories are satire; each one’s “Real Story” box has the facts.

Official website: Numerator

Retail

Costco Passes Kroger, Offers It A Free Sample

Costco now takes a bigger share of US food and beverage dollars than Kroger. It celebrated the only way it knows how.

Nov 2, 2026 · By Marjorie Pell, Retail Correspondent

Source: Business Insider

Opinion

A Flatbed Passed Me In Aisle 9. I Let It.

Wendell Wheelwright, a shopping cart, on Costco passing Kroger and the cart that made it possible.

Nov 2, 2026 · By Wendell Wheelwright, Columnist

Source: Business Insider

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