Tuesday, October 27, 2026 Vol. I — No. 6 Price: One Attention Span
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Bentonville WeatherToday: Mostly Extended, Deals Through Dec. 2, High 58

Satire news site CPG and e-commerce

All the news that's fit to scan

The Tape — Delayed, Like Your Supplier's Shipment.

  • Days Of Black Friday 14 ▲ +40%
  • Actual Friday Morale 22.5 ▼ -8.1
  • Dashboard Sandwich Index 3 ▼ -71%
  • Square Pizza Access 46 ▲ +46
  • Things Called AI 812 ▲ +12%
  • Kitchens Pinned By Buyers 400 ▲ +400
  • Weekly Fuel Fee Anxiety 67.2 ▲ +5.9
  • Return Regret, Minutes 30 ▼ -98%
Engraved portrait of Wendell Wheelwright, a steel shopping cart wearing a red bow tie

Columnist Fictional character

Wendell Wheelwright

Columnist · a shopping cart

Mr. Wheelwright is a 34-gallon steel shopping cart at a supermarket in Tulsa, Okla. He has opinions about wheels.

Fictional. Wendell Wheelwright is a fictional character in The Daily SKU’s satirical newsroom, specifically a shopping cart. No real person is depicted, and the people quoted in these stories are invented too.

Stories by Wendell Wheelwright