Saturday, October 31, 2026 Vol. I · No. 11 Price: One Attention Span
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Bentonville WeatherToday: Overcast, Scattered Ghost Carts In Aisle 7, Small Bags Moving In By Evening, High 58

Satire news site CPG and e-commerce

All the news that's fit to scan

The Tape: Delayed, Like Your Supplier's Shipment.

  • Online Grocery Sales (%) 15.5 ▲ +15.5%
  • In-Store Grocery Sales (%) -2.8 ▼ -2.8%
  • Crocs Gross Margin (%) 66.2 ▲ +0.0
  • Hershey Salty Snack Sales (%) 22.3 ▲ +22.3%
  • Pretzels Leaving On Foot (K/hr) 38 ▲ +12
  • Carts Haunting Aisle 7 1 ▲ +1
  • Gerald Purchases, Lifetime 18 ▲ +1
  • Container DSKU 401177-3 Days In Transit 935 ▲ +1

Brands Satire

Brooks Grows 13th Straight Quarter, Requests A Rest

Brooks Running logged its 13th consecutive quarter of growth. A fictional marathoner says the company should stretch.

Based on real news: Roots CEO exits; FTC on retailers' prices; Brooks earnings (Retail Dive)

Illustration of a pink star trophy on a marble plinth
Illustration: The Daily SKU

SEATTLE—Brooks Running reported its 13th consecutive quarter of growth, with revenue up 12% through the first nine months of the year, according to Retail Dive.

"Thirteen in a row is a lot of miles," said Tess Rourke, 34, a fictional marathon runner in Boise. "At some point you take a down week. You foam roll. You eat a bagel."

Illustration of a vintage delivery truck with a pink stripe
Illustration: The Daily SKU

said Tess Rourke, 34, a fictional marathon runner in Boise.

Rourke said she has run in the same model since 2019 and has never had a down week. "Neither have they," she said. "Somebody needs to say something."

Ronan Fairweather edits retail media and DTC coverage. The weighted-blanket ad is still following him.

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

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Riffing on: Roots CEO exits; FTC on retailers' prices; Brooks earnings, Retail Dive