Sunday, November 1, 2026 Vol. I · No. 12 Price: One Attention Span
InventoryEdition No. 12 in stock. Limit one per reader.
Bentonville WeatherToday: Clocks Fall Back One Hour, Robots Decline The Extra Hour, Clear And Cold, High 54

Satire news site CPG and e-commerce

All the news that's fit to scan

The Tape: Delayed, Like Your Supplier's Shipment.

  • Walmart Symbotic Commitment ($B) 6 ▲ +6
  • eBay Revenue Growth (%) 14 ▲ +14%
  • Haleon Shares, One Day, Nearly (%) -15 ▼ -15%
  • AB InBev Non-Alc Revenue (%) 35 ▲ +35%
  • Haleon 2026 Growth Outlook (%) 2.5 ▼ -1.5
  • Nacho Cheese Temperature (F) 140 ▲ +0
  • Container DSKU 401177-3 Days In Transit 936 ▲ +1

Brands Satire

Non-Alcoholic Beer Up 35%; Party Guests Now Remember Names

AB InBev's non-alcohol beer revenue rose 35%. A Denver host reports alarming recall among guests.

Based on real news: AB InBev says non-alcohol beer revenue rose 35% in the third quarter (Vinetur)

Illustration of a pink star trophy on a marble plinth
Illustration: The Daily SKU

DENVER—AB InBev said organic revenue from its non-alcohol beer rose 35% in the third quarter while total beer volume slipped 0.1%, Vinetur reported.

"Everyone at my party remembered everyone's name," said Trent Okoro, 34, a fictional host. "They remembered what I do for work. One guest remembered my birthday. It was not my birthday. He had remembered it from last year."

Illustration of a vintage delivery truck with a pink stripe
Illustration: The Daily SKU

Everyone at my party remembered everyone's name…

Okoro said the evening ended at 9:40 p.m. "Everyone said goodbye to everyone," he said. "It took 50 minutes."

Ronan Fairweather edits retail media and DTC coverage. The weighted-blanket ad is still following him.

More on AB InBev

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

As an Amazon Associate, The Daily SKU earns from qualifying purchases.

Riffing on: AB InBev says non-alcohol beer revenue rose 35% in the third quarter, Vinetur