Tuesday, November 3, 2026 Vol. I · No. 14 Price: One Attention Span
The Daily SKU
Bentonville WeatherToday: Deal Fatigue, Light And Variable; Clear, High 61

Satire news site CPG and e-commerce

All the news that's fit to scan

The Tape: Delayed, Like Your Supplier's Shipment.

  • Amazon Fresh Growth vs. Rest Of Store (x) 3 ▲ +3x
  • Reddit Q3 Ad Revenue ($M) 847 ▲ +54%
  • Reddit U.S. Daily Users (M) 50.7 ▼ -2.5
  • JCPenney Items On Sale, Nov. 5-11 (%) 97 ▲ +97
  • Mondelēz Q3 Revenue ($B) 9.97 ▲ +2.3%
  • Svedka Fan Ad Prize ($K) 500 ▲ +500
  • Avocados Ripe Right Now, U.S. 0 ▼ +1 at 6:14 p.m., briefly
  • Container DSKU 401177-3 Days In Transit 938 ▲ +1

Brands Satire

Reebok Brings Back The Question. The Answer Is $170.

The Question Mid Recoded launches Nov. 10, exclusively at Foot Locker in the U.S.

By , Marketplaces Correspondent PHILADELPHIA · · 1 min read

Based on real news: Reebok chooses Foot Locker as exclusive partner for Question shoe relaunch (Retail Dive)

Illustration of a pink star trophy on a marble plinth
Illustration: The Daily SKU

PHILADELPHIA—Reebok is relaunching its Question basketball shoe as the Question Mid Recoded, priced at $170, exclusively at Foot Locker in the U.S. starting Nov. 10, Retail Dive reported. It comes in two colorways, Red Toe and 30th Anniversary Green, with a pop-up here on launch day.

A sneaker reseller I trust says the resale listings went up before the shoe did (resale forum, 1:58 a.m.). I do not pay full price. I have asked the Question if it has a follow-up.

Illustration of a vintage delivery truck with a pink stripe
Illustration: The Daily SKU

A sneaker reseller I trust says the resale listings went up before the shoe did (resale forum, 1:58 a.m.).

It does. The follow-up is also $170.

Dashiell Okafor covers marketplaces, and his seller-account appeal is entering its seventh year.

More on Foot Locker · Reebok

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

As an Amazon Associate, The Daily SKU earns from qualifying purchases.

Riffing on: Reebok chooses Foot Locker as exclusive partner for Question shoe relaunch, Retail Dive