CPG Satire
Oatly Adds Fiber; Oats Say They Were Already Fiber
The plant-based brand will launch fiber-forward oat drinks in North America in January.
Based on real news: Oatly bets on fiber drinks to fuel plant-based turnaround (Food Dive)
NEW YORK—Oatly will launch fiber-enriched oat drinks in North America in January, with about 5 to 6 grams of fiber in a 250-milliliter latte, Food Dive reported. More than 90% of women and 97% of men miss fiber recommendations, and U.S. plant-based milk dollar sales fell 2% in 2025.
"We are oats," said a fictional oat, through a spokesperson. "Fiber is the one thing we were known for. It is like being asked to add more oat."
said a fictional oat, through a spokesperson.
Oatly said the oats were consulted. The oats said they were blended.
More on Oatly
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Riffing on: Oatly bets on fiber drinks to fuel plant-based turnaround, Food Dive