Tuesday, November 3, 2026 Vol. I · No. 14 Price: One Attention Span
The Daily SKU
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Satire news site CPG and e-commerce

All the news that's fit to scan

The Tape: Delayed, Like Your Supplier's Shipment.

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Retail Satire

WinCo Promotes Former Assistant Store Manager To CEO; Mop Proud

Nathan Tucker, who joined WinCo in 2013, will succeed Grant Haag as CEO in May.

By , Retail Correspondent BOISE, Idaho · · 1 min read

Based on real news: WinCo Foods names next CEO (Grocery Dive)

Illustration of a long stocked shelf aisle with one pink box
Illustration: The Daily SKU

BOISE, Idaho—WinCo Foods named chief merchandising officer Nathan Tucker its next leader, Grocery Dive reported. He becomes president Jan. 1, 2027 and CEO May 1, succeeding Grant Haag, who retires after 42 years. Tucker joined in 2013 as an assistant store manager. The employee-owned chain runs 147 stores in 10 states.

A fictional mop from Tucker's first store, now retired to a utility closet (Aisle 1, behind the bottle return), said it remembers him as "thorough in the corners."

Illustration of an antique cash register with a long receipt
Illustration: The Daily SKU

"Thorough in the corners."

The mop has asked for nothing. It has been given a new bucket anyway.

Marjorie Pell has worked or covered American stores for 40 years and still knows where the paper towels are.

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Riffing on: WinCo Foods names next CEO, Grocery Dive