Brands Satire
Nespresso Club Wakes From Dormancy, Asks What Year It Is
The coffee brand revived its U.S. loyalty program this summer, with Ambassador status at 800 capsules a year.
Based on real news: Why Nespresso brought its loyalty program back from dormancy (Food Dive)
NEW YORK—Nespresso brought its U.S. loyalty program, Nespresso Club, back from dormancy this summer, reviving a program that first ran in the 2000s, Food Dive reported. It skips traditional points for personalized rewards, and members reach Ambassador status with a subscription or 800 capsules a year.
The fictional Bureau of Morning Habits calculates 800 capsules as 2.2 a day, or about one more than members tell their doctors.
On waking, the club asked members whether flip phones were still in, then quietly updated its app.
On waking, the club asked members whether flip phones were still in, then quietly updated its app.
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Riffing on: Why Nespresso brought its loyalty program back from dormancy, Food Dive