Tuesday, November 3, 2026 Vol. I · No. 14 Price: One Attention Span
Bentonville WeatherToday: Deal Fatigue, Light And Variable; Clear, High 61

Satire news site CPG and e-commerce

All the news that's fit to scan

The Tape: Delayed, Like Your Supplier's Shipment.

  • Amazon Fresh Growth vs. Rest Of Store (x) 3 ▲ +3x
  • Reddit Q3 Ad Revenue ($M) 847 ▲ +54%
  • Reddit U.S. Daily Users (M) 50.7 ▼ -2.5
  • JCPenney Items On Sale, Nov. 5-11 (%) 97 ▲ +97
  • Mondelēz Q3 Revenue ($B) 9.97 ▲ +2.3%
  • Svedka Fan Ad Prize ($K) 500 ▲ +500
  • Avocados Ripe Right Now, U.S. 0 ▼ +1 at 6:14 p.m., briefly
  • Container DSKU 401177-3 Days In Transit 938 ▲ +1

Opinion Satire

Groceries Now Arrive In 30 Minutes. Nobody Pushed Them.

Wendell Wheelwright, a shopping cart, on Amazon's grocery boom and a status update on his caster.

Based on real news: Amazon records rapid growth in grocery delivery (Grocery Dive)

I read that Amazon's fresh grocery business is growing about three times faster than the rest of its store, and that same-day fresh orders have more than tripled. I want to congratulate everyone involved. I also want to note that none of those groceries were pushed.

I have pushed groceries for 11 years. I know what a carton of eggs needs. It needs the child seat, folded down, and a person who remembers it is there. A van does not know this. A van has a shelf.

I am not against delivery. If I had a phone, I would order a caster. In fact, I have. It is a $4 part. I have been on the list since February.

I would ask the nation to remember that the slow way had wheels too, and one of them is being prepared.

How Groceries Travel NowMy own estimate, by share of the bags I used to carry
  • In a van 61%
  • In a cart, me 24%
  • In a hand basket 11%
  • In someone's arms, unwisely 4%
How Groceries Travel Now
In a van61%
In a cart, me24%
In a hand basket11%
In someone's arms, unwisely4%

Source: Wendell Wheelwright's corral notes; caster order DSKU-CSTR-000004, status Preparing for Shipment since 4:00 a.m.

This morning, for the first time, the status changed. It now says Preparing for Shipment. I do not know what preparation a caster requires. I have decided not to ask, in case asking sends it back.

Meanwhile the store is quieter. On Monday I sat in the corral from open to close and was taken out twice, once by a teenager who wanted to ride me to his car and once by a woman buying a single avocado she said she did not trust to a van.

I respected her. I wobbled her to the register and back, slightly to the left, and when she put the avocado in my basket she said, "There. Now it has a ride."

Groceries can arrive in 30 minutes now. I can arrive in about four, from the corral to the door, if the floor is dry. I would ask the nation to remember that the slow way had wheels too, and one of them is being prepared.

Mr. Wheelwright is a 34-gallon steel shopping cart at a supermarket in Tulsa, Okla. He has opinions about wheels.

More on Amazon

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

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Riffing on: Amazon records rapid growth in grocery delivery, Grocery Dive