Poppi Founders Launch Drink For Regular Thirst
Jetty is a lower-sodium hydration brand for everyday use. Ordinary thirst finally has a sponsor.
· By Celeste Abernathy, CPG & Brands Reporter
Gatorade
Every Daily SKU story that mentions Gatorade, newest first: 2 satirical stories, each linked to the real news it riffs on. The stories are satire; each one’s “Real Story” box has the facts.
Official website: Gatorade
Boston Beer Bets On Hard Sports Drinks; Practice Gets Weird
The Sam Adams maker launched Rally Dog Vodka Ade in four states and plans to go national in 2027.
· By Ronan Fairweather, Retail Media & DTC Editor