CPG Satire
Poppi Founders Launch Drink For Regular Thirst
Jetty is a lower-sodium hydration brand for everyday use. Ordinary thirst finally has a sponsor.
Based on real news: Poppi founders launch Jetty to take on Gatorade (CNBC)
AUSTIN, Texas—Poppi founders Allison and Stephen Ellsworth have launched Jetty, a lower-sodium hydration drink and powder pitched for everyday use rather than workouts, CNBC reported, positioning it against Gatorade.
(I weighed it: 7.1 grams.) She then drank a glass of water, unbranded, for comparison.
Celeste Abernathy weighed one powder stick on the Judge. (I weighed it: 7.1 grams.) She then drank a glass of water, unbranded, for comparison. It was also hydrating. The Judge took no position.
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Riffing on: Poppi founders launch Jetty to take on Gatorade, CNBC