Tuesday, November 10, 2026 Vol. I · No. 21 Price: One Attention Span
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  • DG Renovate Remodels Planned 2,000 ▲ FY26
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  • Months Waiting To Use Warranty 41 ▲ +41
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Retail Satire

WIC Shoppers Can Finally Order Groceries Online

A USDA final rule opens online ordering to about 7 million WIC participants starting Dec. 7. The paperwork arrived first.

Based on real news: USDA greenlights WIC online ordering (Grocery Dive)

Illustration of a long stocked shelf aisle with one pink box
Illustration: The Daily SKU

WASHINGTON—The USDA published a final rule that will let WIC participants nationwide use their benefits to order groceries online, effective Dec. 7, Grocery Dive reported. About 7 million people participate in the program. Instacart said it plans to support online WIC payments by the end of 2027.

Marjorie Pell noted that the rule took several years and that the eligible-items list still names cereal by the ounce (cereal, aisle 9, middle shelf).

Illustration of an antique cash register with a long receipt
Illustration: The Daily SKU

Marjorie Pell noted that the rule took several years and that the eligible-items list still names cereal by the ounce (cereal, aisle 9, middle shelf). Some things should stay exactly where they are.

Marjorie Pell has worked or covered American stores for 40 years and still knows where the paper towels are.

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Riffing on: USDA greenlights WIC online ordering, Grocery Dive