Loyalty Program Asks Customer To Prove It
Sunoco is moving its rewards programs to one platform, and members need do nothing. At one fictional grocer, members now need to do everything.
· By Marjorie Pell, Retail Correspondent
Sunoco
Every Daily SKU story that mentions Sunoco, newest first: 2 satirical stories, each linked to the real news it riffs on. The stories are satire; each one’s “Real Story” box has the facts.
Official website: Sunoco
Nobody Asks A Cart To Prove It
Wendell Wheelwright, a shopping cart, on loyalty programs that want proof, from someone who has returned to the same corral every night for 11 years.
· By Wendell Wheelwright, Columnist