Retail Satire
Jos. A. Bank Opens Experience Center For Pants
A new Georgia store has a dedicated area for consultations and fittings. A fictional shopper went in for socks and was consulted.
Based on real news: Jos. A. Bank puts customer experience at the center of new store concept (Retail Dive)
PEACHTREE CITY, Ga.—Jos. A. Bank unveiled a 4,960-square-foot store concept with a dedicated experience center for consultations, fittings and personalized service, Retail Dive reported.
"I came in for socks," said Earl Dunphy, 63, a fictional retiree. "I was taken to the experience center. A man measured my inseam and asked about my goals."
said Earl Dunphy, 63, a fictional retiree.
Dunphy said he left with the socks and a five-year plan for his trousers, which he has filed with his accountant.
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Riffing on: Jos. A. Bank puts customer experience at the center of new store concept, Retail Dive