Marketplaces Satire
Shoppers Let AI Shop, Keep The Last Click
Holiday shoppers want help finding gifts but want to choose them themselves.
Based on real news: Holiday shoppers only want a dash of AI for the gift hunt (Retail Dive)
NEW YORK—A third of holiday shoppers are very willing to use AI for gift ideas, but only 13% do so now, according to Gartner research reported by Retail Dive. William Blair found almost two-thirds use AI to compare prices, and 88% used an AI tool in the past six months.
Shoppers said they want autonomy over the final choice. A seller I trust, posting at 11:52 p.m., said customers now arrive with a full AI shortlist and then pick the one item that was not on it.
They let the robot do the research and keep the last click for themselves…
"They let the robot do the research and keep the last click for themselves," she wrote at 11:54. "Like letting someone else drive and insisting on parking."
More on Gartner
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Riffing on: Holiday shoppers only want a dash of AI for the gift hunt, Retail Dive