Retail Media Satire
Publicis Buys LiveRamp; Some Brands Ramp Out
The $2.2 billion deal closed Monday under an FTC consent order.
Based on real news: As Publicis closes LiveRamp deal, some brands say they're jumping ship (Marketing Dive)
NEW YORK—Publicis closed its $2.2 billion purchase of LiveRamp on Monday under a Federal Trade Commission consent order, Marketing Dive reported. Some brands say they plan to leave, including Liquid Death, and agency rivals WPP and Omnicom are winding down their use of the platform.
Data clean rooms are where brands match customer lists without seeing each other's customers. A fictional data officer said switching providers is like moving out of a clean room, in that someone now has to clean it.
In the next hour I was followed by nine ads, three for data platforms and six for moving boxes.
I tested the news by searching LiveRamp once. In the next hour I was followed by nine ads, three for data platforms and six for moving boxes. The boxes, at least, seemed to understand.
More on Liquid Death · LiveRamp · Omnicom · Publicis · WPP
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Riffing on: As Publicis closes LiveRamp deal, some brands say they're jumping ship, Marketing Dive