CPG Satire
Tilray Closes Four Breweries, Calls It Craft
The company is cutting SKUs, distributors and $20 million in costs.
Based on real news: Tilray Brands targets $20M in cost savings after craft brewery closures (Food Dive)
NEW YORK—Tilray Brands is reorganizing its beverage business around craft beer and functional drinks, Food Dive reported, targeting $20 million in cost cuts over two years. It is reducing its U.S. breweries from 10 to six, cutting distributors by 9% and has trimmed SKUs by about 28% since 2025.
The company closed Hop Valley, Redhook and Revolver and sold Atwater. A partnership with Carlsberg begins in January. Revenue in its fiscal first quarter rose 23% to $257 million.
A fictional brewer described fewer, smaller and more carefully chosen beers as the original definition of craft, and said the company had arrived at it by subtraction.
A fictional brewer described fewer, smaller and more carefully chosen beers as the original definition of craft, and said the company had arrived at it by subtraction. (I weighed a remaining six-pack: 2.1 kilograms.)
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Terms in this story: SKU
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Riffing on: Tilray Brands targets $20M in cost savings after craft brewery closures, Food Dive