DTC Satire
Canada Goose Comps Slip In Stores
Revenue rose, but DTC comparable sales fell 7.5% as traffic stayed soft. The parkas waited politely.
Based on real news: The Weekly Closeout: What's next for CVS retail and Canada Goose net loss widens (Retail Dive)
TORONTO—Canada Goose reported second-quarter revenue of about 274 million Canadian dollars, up nearly 6%, while DTC comparable sales fell 7.5% on softer store traffic, Retail Dive's Weekly Closeout noted Nov. 6. Conversion and average revenue per unit improved when shoppers came in.
Ronan Fairweather filed the note under ads that follow people into winter.
A fictional parka on a mannequin said it was encouraged by conversion and still cold. Ronan Fairweather filed the note under ads that follow people into winter.
More on Canada Goose
Terms in this story: Comparable Sales · DTC
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Riffing on: The Weekly Closeout: What's next for CVS retail and Canada Goose net loss widens, Retail Dive