Tuesday, November 10, 2026 Vol. I · No. 21 Price: One Attention Span
Bentonville WeatherToday: Prices Doubled, Prestige Included; Mostly Velvet, High 54

Satire news site CPG and e-commerce

All the news that's fit to scan

The Tape: Delayed, Like Your Supplier's Shipment.

  • Maison Deux Price, Every Item $2 ▲ +100%
  • DG Renovate Remodels Planned 2,000 ▲ FY26
  • Threshold New Items 800 ▲ +800
  • Large Eggs, BLS Avg ($/doz) $2.27 ▲ flat
  • TikTok Shop Plus ($/mo) $9.99 ▲ new
  • Months Waiting To Use Warranty 41 ▲ +41
  • Container DSKU 401177-3, Day 945 ▲ +1

Brands Satire

e.l.f. Beauty Sales Jump 51%

Net sales hit $520.8 million for the quarter ended Sept. 30. The lipstick did not ask for a raise.

Based on real news: e.l.f. Beauty Announces Second Quarter Fiscal 2027 Results (Business Wire)

Illustration of a pink star trophy on a marble plinth
Illustration: The Daily SKU

OAKLAND, Calif.—e.l.f. Beauty said net sales rose 51% to $520.8 million in the quarter ended Sept. 30, 2026, its 31st consecutive quarter of growth, and raised full-year sales guidance to 22% to 24%, according to a Business Wire release Nov. 4.

A fictional lipstick on a fixture (bay B, hook 3) said the percentage felt heavy but flattering.

Illustration of a vintage delivery truck with a pink stripe
Illustration: The Daily SKU

A fictional lipstick on a fixture (bay B, hook 3) said the percentage felt heavy but flattering. Celeste Abernathy did not weigh it. Color is hard to tare.

Celeste Abernathy covers packaged goods and weighs everything first. Judge, her kitchen scale, assisted.

More on e.l.f. Beauty

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Riffing on: e.l.f. Beauty Announces Second Quarter Fiscal 2027 Results, Business Wire