Tuesday, November 10, 2026 Vol. I · No. 21 Price: One Attention Span
Bentonville WeatherToday: Prices Doubled, Prestige Included; Mostly Velvet, High 54

Satire news site CPG and e-commerce

All the news that's fit to scan

The Tape: Delayed, Like Your Supplier's Shipment.

  • Maison Deux Price, Every Item $2 ▲ +100%
  • DG Renovate Remodels Planned 2,000 ▲ FY26
  • Threshold New Items 800 ▲ +800
  • Large Eggs, BLS Avg ($/doz) $2.27 ▲ flat
  • TikTok Shop Plus ($/mo) $9.99 ▲ new
  • Months Waiting To Use Warranty 41 ▲ +41
  • Container DSKU 401177-3, Day 945 ▲ +1

Opinion Satire

I Cost The Same In Every Aisle

Wendell Wheelwright, a shopping cart, on luxury divisions, velvet ropes and a rumor about a cart that does not need to be pushed.

Based on real news: How Much Growth Can Dollar General Unlock From Store Remodels? (Yahoo Finance)

Friends, I am a shopping cart, and I have never been behind a velvet rope.

I read this week about a dollar store with a luxury room where everything costs two dollars. A man named Theo stands at the rope. Inside, a sponge sits on a pedestal under a glass dome. I have carried that sponge. I have carried it with ground beef, which I would not recommend, and with a birthday balloon that kept hitting the ceiling of the store.

Nobody ever put me on a pedestal. They put me in a row. I am the same price in every aisle, which is to say free, and I go wherever I am pushed, including, twice this year, into a bush.

When you are done shopping, please return me to the corral.

Where I Have Been Pushed, This Year
0%15%30%45%60%58%Groceryaisles31%Parking lot9%Seasonal0%Behind avelvet rope2%Into a bush
Where I Have Been Pushed, This Year
Grocery aisles58%
Parking lot31%
Seasonal9%
Behind a velvet rope0%
Into a bush2%

Source: Source: Wendell Wheelwright, counting on his own wire. Fictional. Caster DSKU-CSTR-000004: Delayed, New Estimate Pending, Day 3.

I also heard a rumor from a cousin in Garden Center. He says there is a cart now that does not need to be pushed. It follows you. It has a screen and a camera and it knows what you put in it. He said it with some admiration. I asked who brings it back to the corral at night. He did not know. I asked whether it has a wheel like mine, the front left, that pulls a little toward the pet food. He said it has motors. I said that is not the same as character.

I do not want to be bitter about the new cart. It is family, in its way. But I would like it noted that I never once followed anybody. I waited to be chosen. My wheel is still on order, Delayed, New Estimate Pending, and I treat that as a promise, the way you treat a reservation at a nice restaurant.

So here is what I know. You do not need a rope to be worth something. You need to show up where you are supposed to be, at night, even if it takes a while with a bad wheel.

When you are done shopping, please return me to the corral. It has no host stand. It has never asked me for a dollar.

Mr. Wheelwright is a 34-gallon steel shopping cart at a supermarket in Tulsa, Okla. He has opinions about wheels.

More on Dollar General

The Daily SKU is satire. Headlines and stories riff on real e-commerce, CPG and retail news, but the people, quotes, studies, surveys and most numbers are invented. No real person’s words are made up here. Each article ends with a factual “The Real Story” box and a “Riffing on” line linking the genuine reporting. Not investment advice. Not any kind of advice. About us.

As an Amazon Associate, The Daily SKU earns from qualifying purchases.

Riffing on: How Much Growth Can Dollar General Unlock From Store Remodels?, Yahoo Finance