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The Daily SKU
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Brands Satire

Hasbro Promotes From Within; Dice Confirm

Hasbro's new head of Wizards of the Coast and its digital games starts today. A fictional 20-sided die approves.

By , Retail Media & DTC Editor RENTON, Wash. · · 1 min read

Based on real news: Hasbro Names Dan Ayoub President of Wizards of the Coast & Hasbro Digital Games (Hasbro)

Illustration of a pink star trophy on a marble plinth
Illustration: The Daily SKU

RENTON, Wash.—Hasbro has named Dan Ayoub president of Wizards of the Coast and Hasbro Digital Games, effective today, according to the company. He is the first internal candidate promoted into the role, which oversees Magic: The Gathering and Dungeons & Dragons.

"We rolled for it," said a fictional 20-sided die in a lobby display case. "Kidding. There was a rigorous search. But I would have rolled a 20."

Illustration of a vintage delivery truck with a pink stripe
Illustration: The Daily SKU

said a fictional 20-sided die in a lobby display case.

A fictional survey of 300 tabletop players found that 72% approved of the promotion and 28% asked whether it came with bonus hit points.

Ronan Fairweather edits retail media and DTC coverage. The weighted-blanket ad is still following him.

More on Hasbro · Wizards of the Coast

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Riffing on: Hasbro Names Dan Ayoub President of Wizards of the Coast & Hasbro Digital Games, Hasbro