Tuesday, November 10, 2026 Vol. I · No. 21 Price: One Attention Span
Bentonville WeatherToday: Prices Doubled, Prestige Included; Mostly Velvet, High 54

Satire news site CPG and e-commerce

All the news that's fit to scan

The Tape: Delayed, Like Your Supplier's Shipment.

  • Maison Deux Price, Every Item $2 ▲ +100%
  • DG Renovate Remodels Planned 2,000 ▲ FY26
  • Threshold New Items 800 ▲ +800
  • Large Eggs, BLS Avg ($/doz) $2.27 ▲ flat
  • TikTok Shop Plus ($/mo) $9.99 ▲ new
  • Months Waiting To Use Warranty 41 ▲ +41
  • Container DSKU 401177-3, Day 945 ▲ +1

CPG Satire

Reynolds Raises Cooking Prices 18 Percent

The foil maker priced up to recover input costs. The foil reflects this.

Based on real news: Reynolds Consumer Products Reports Third Quarter 2026 Financial Results (Reynolds Consumer Products)

Illustration of an antique cash register with a long receipt
Illustration: The Daily SKU

LAKE FOREST, Ill.—Reynolds Consumer Products said third-quarter net revenue in its Reynolds Cooking & Kitchen Essentials segment rose 9% to $337 million, including an 18% price increase to recover input costs, while its Hefty Waste & Clean-Up segment took a 5% price increase, according to its Nov. 4 earnings release.

Celeste Abernathy weighed one 75-square-foot roll on the Judge.

Illustration of a shopping cart in a store aisle
Illustration: The Daily SKU

Celeste Abernathy weighed one 75-square-foot roll on the Judge. It weighed what it always weighed. It reflected a slightly more expensive face.

Celeste Abernathy covers packaged goods and weighs everything first. Judge, her kitchen scale, assisted.

More on Hefty · Reynolds Consumer Products

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Riffing on: Reynolds Consumer Products Reports Third Quarter 2026 Financial Results, Reynolds Consumer Products